Goals

Studying marketing at Bishop's is at times challenging. As it should be, if I were a marketing genius I wouldn't be there. My motivation is correlated directly to application and how I can use what I'm learning in the real world. Nothing has tied the two worlds of study and application as HootSuite has shown me. I've discovered the tight link between marketing and communications and makes me realize how important this skill is to have. Only 2 weeks in and I'm getting real exposure to real world business operations. I think I would really like to come out of this internship with a forward, progressive look at how social media is changing the future of marketing and business as a whole. I need to know how to prepare myself for the changing pace of communication and operations that new tools like HootSuite will bring to the table. I hope to get as much as HootSuite has to offer out of this internships in terms of hands on skills and tangible technique. At times I feel that marketing know how is subjective and difficult to prove. I acknowledge the need to improve my portfolio of skills in this field and whether that means learning the basics of coding, graphic design or content layout practice, I welcome the expertise. I realize the talent in the room everyday, and although overwhelming at times, I want to take as much as I can from the experience. How to prepare for a sales call? How to code an app? How to write a white paper? How to generate buzz for a new product? Yes, these are advanced techniques, but HootSuite is excelling at these operations, and I would gain limitless benefits from the in house expertise given the opportunity. Real, measurable accomplishments would help me realize an applicable process from start to finish, and also put a badge on my belt. Something to be proud of. While I tackle the day to day challenges I am already attacking, I see even more learning opportunities in the future, and am stoked to see where and what specifically I will accomplish.